German dark/gothic rock outfit Hell Boulevard storm into the new year with “BTCH PLS”, the second preview of their forthcoming album Made In Hell, due out on 24 April via NoCut. Seductive, venomous, and charged with attitude, the track stands as one of the band’s most defiant statements to date.
“BTCH PLS” marks a bold shift in Hell Boulevard’s sonic trajectory. While the band continue to embrace the cinematic orchestral flair that has long defined their sound, the new single pushes deeper into heavier territory. Sharper metal edges, electronic accents, and bursts of drum‑and‑bass energy collide to create a fierce, high‑voltage blend of melody and menace.
Lyrically, the track cuts straight into themes of emotional manipulation, rebellion, and reclaiming one’s power. With lines like “Bet you wanna be the devil but the devil is me” and “Tell me what you need and I’ll give you what I want”, Hell Boulevard flip the script on toxic dynamics, delivering a narrative steeped in defiance and dark charisma.
If this single is any indication, Made In Hell is shaping up to be a blistering, shadow‑drenched chapter in the band’s evolution — a fittingly infernal opening to an album forged in fire. Link
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"All of us want to bring back analogue methods—doing everything by hand. AI is completely outside our creative universe. It's a system designed to make things easier and faster." - Andy Julia
"We were outsiders, and nobody knew what the fuck was going on. We just listened to this extreme music that nobody else liked, and that made us very strong..." - Mikael Stanne
"I'm sort of asking questions - where are the heroes? Where's the defiance? Where are the people who oppose this?" - Alan "Nemtheanga" Averill
"Art isn't meant to always be pretty and make us feel comfortable and good about ourselves. I'm not afraid to broach difficult emotions and to express the beautiful ones too." - Martin Saint
