Italy’s Vice Business Only (V.B.O.) throw open the doors to their retro‑futuristic nightlife empire with “Fire Fire”, a high‑octane single that marks the beginning of a bold new chapter for the duo. Formed by lifelong friends from opposite ends of the musical spectrum — Francesco Cavalieri (Wind Rose) and electronic mastermind Simone Giusti — V.B.O. fuse synth‑soaked glamour with muscular, heavy‑music energy. Their self‑titled debut album, Vice Business Only, arrives on 24 July via Reigning Phoenix Music.
Shot amid the neon haze and late‑night pulse of Miami, the video for “Fire Fire” sets the tone for the project’s aesthetic: cinematic excess, chrome‑polished ambition, and a world where the party never sleeps.
“‘Fire Fire’ is a bold statement of the Vice Business Only lifestyle — a high‑energy anthem that captures the essence of excess, ambition, and neon‑lit nights,” says frontman Francesco Cavalieri. “Filmed in Miami, the video brings our vision to life through cinematic visuals mixed with modern 80s‑inspired vibes. This single is not just a song, but a declaration of who we are. This is VBO.”
Musically, “Fire Fire” is a sleek collision of atmospheric synths, driving rhythms and razor‑sharp guitar work. Cavalieri’s charismatic vocal delivery anchors the track, shifting effortlessly between melodic hooks and, in its final surge, a burst of harsh vocals that nods to the duo’s heavier roots. The chorus — punctuated by the instantly memorable line “light it on fire” — is engineered for maximum impact, blending pop sensibility with metallic swagger.
Giusti’s electronics channel a distinctly 80s‑infused dreaminess, giving the track its Miami‑after‑midnight sheen. The interplay between synthwave aesthetics and technical guitar flourishes creates a soundscape that feels both nostalgic and forward‑leaning, a soundtrack to fast cars, neon reflections and nocturnal decadence.
The accompanying video not only captures Miami’s iconic glow but also features footage from V.B.O.’s live debut aboard 70000 Tons of Metal in January 2026 — a fitting introduction to a project built on spectacle, energy and unapologetic style.
With “Fire Fire”, V.B.O. step confidently into their own universe: vibrant, hedonistic, and unmistakably theirs. Link
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