Portland’s (USA) industrial miscreants Dead Animal Assembly Plant resurface with “Hearse”, a riotous new single released via Armalyte Industries — a track that fuses gallows humour, manic energy, and the band’s trademark scrapyard ferocity into a two‑minute death‑rattle of pure industrial adrenaline.
Drawing inspiration from the macabre childhood rhyme “Don’t ever laugh as the hearse goes by…”, the band twist its morbid warning into a stomping, tongue‑in‑cheek anthem that barrels forward with unhinged momentum. “Hearse” is Dead Animal Assembly Plant at their most playful and most vicious — a frantic, bone‑shaking march that dances on the thin line between humour and horror.
The single boasts an unmistakable rhythmic backbone courtesy of Martin Atkins, one of the defining architects of the Chicago post‑punk and industrial lineage. With a legacy spanning Public Image Ltd., Ministry, Killing Joke, and the influential Invisible Records, Atkins injects his signature frenetic pulse into the track, amplifying its chaos and urgency.
Adding further venom is Glen Clarke (Veer Union, Ungothly Places; formerly 2 Shadows), whose serrated screams and guttural roars tear through the mix with feral intensity. The track also features a deliciously sinister spoken cameo from John Kassir — the iconic voice of the Cryptkeeper — joined by Z. Wager, delivering the titular line with a grin sharp enough to cut bone.
Driven by grinding guitars, pounding bass, and a rhythm section that feels like a runaway hearse on rusted wheels, the song is a gleeful sprint through the graveyard — a reminder that mortality is both terrifying and absurd. Dead Animal Assembly Plant embraces that duality with style: we’re all meat on the slab, so you may as well dance while you can.
A must‑hear for fans of Nine Inch Nails, Pig, Rob Zombie, and Slipknot, “Hearse” is a raucous, blood‑pumping return from one of industrial’s most theatrical and delightfully unhinged acts. Link
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"There's much more detail in our music now than 20 years ago. It's also much easier nowadays because you can do many things at home." - Morten Lybecker
"I think it's basically a mutation of a lot of different things — like a hybrid creature nobody quite knows how to categorise. A heretic, I guess." - Håvard Ellefsen (Mortiis)
"You know, the music and songs just come, and we don't distance ourselves from the music that comes out." - Jyrki 69
"We're fucking vampires, you know? The desire to stay young forever is always there. But alienation — that definitely comes from being a non‑human person." - Lee Margot
